Over the weekend, a United Kingdom casting call for Milka chocolate sparked outrage by banning overweight and redhead children. The ad was discovered and posted on Twitter by Helen Raw, a performer in Scotland. The ad reads, “Eye colour and hair colour are not important but no Red Hair.” And continues to say, “No Overweight children as this is advertising chocolate.”

As soon as the ad hit Twitter, outrage set in.



The UK casting company, Spotlight, later apologized for publishing the casting call saying, “We made a serious error and we should have done much, much better. We’re sorry.”

READ: TV Commercials Really Do Feature a High Number of Redheads

Mondelēz International, the company that owns Milka, also issued a statement saying, “We’d like to thank people for bringing this casting notice to our attention. We take our advertising responsibility very seriously and this is not representative of the brief we shred with the casting agency and does not meet our high standards. We would never approve the use of such notice and are urgently reviewing the situation with Spotlight UK to understand how and why it has happened.”

Twitter users, especially redheads, took to the social media outlet to share their thoughts using the #BoycottMilka hashtag:

What are your thoughts on this issue? Share below! 

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