SHARK TANK APPROVED 
As trends cycle over decades, each generation sees things come back into style from their younger years. For millennials, you’re seeing makeup, hairstyles, and clothes you wore in the 90s and 2000s making their way back into our lives. One trend we need to leave in the past? Tanning beds!
That’s why it’s so surprising that Kim Kardashian showed off her tanning bed in a recent TikTok video. The video follows the “I’m ____ of course I ____” trend, and Kim gives a tour around her SKKN office. One of the statements she makes is, “I’m Kim Kardashian, of course, I have a tanning bed (and a red light bed) in my office.”
If you do a little digging, you may know SKKN is a newer brand launched in 2022, replacing Kim’s old KKW Beauty. As she mentions in the video, her tanning bed is custom made in what (we think) must be a new office due to her new brand. Kim must be tanning enough to justify having one installed in her office.
@kimkardashian
Another reason this is so surprising and potentially harmful is that SKKN is Kim’s new makeup and skincare brand. On the brand’s website, you’ll find a statement that reads, “At SKKN BY KIM, we embrace the philosophy that confidence begins with the glow of healthy, radiant skin, and that self-expression is the essence of beauty.” Kim Kardashian has been a staple in the pop culture world, and at age 43, she’s looking gorgeous. For many people, they are going to think whatever she’s doing is working.
But here’s the problem, tanning (both outdoors and indoors) is proven to lead to skin cancer. Encouraging the use of tanning beds is dangerous, and even more so for redheads who are at the highest risk of all. Redheads, and individuals with fair skin in general, have less melanin in their skin. Melanin is the pigment that provides some protection against UV radiation from the sun. Because redheads have less melanin, their skin is more susceptible to damage from UV radiation, including from tanning beds. This means they have a higher risk of sunburns, skin cancer, and other UV-related skin issues compared to individuals with darker skin tones.
We know Kim isn’t pushing tanning on anyone with a fun TikTok trend, but we just hope tanning is not one of the trends that makes its way back to popularity. It’s important for redheads to avoid all excessive UV exposure and to take precautions such as wearing sunscreen and protective clothing when outdoors.
Rock it like a Redhead!
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