The Ad Council’s “Love Has No Labels” campaign strikes out against bias once in an Independence Day video urging Americans to celebrate their diversity.
In the video, created by R/GA and directed by MJZ’s Rocky Morton, wrestler John Cena is walking through a Stars and Stripes-strewn neighborhood and starts by asking the viewer to picture the average American, then pointing out that their picture might be skewed by bias. He first explains how the “average” American is actually female, as women make up 51% of the U.S. population. What’s more, there are large proportions Americans who are Latino, disabled, lesbian, Muslim, senior citizen, African American and so forth.
The message is that if patriotism is about loving your country, then to love America is to love all Americans.. including redheads. He says, “about 10 million are redhead.”
The campaign includes support from the likes of Facebook, Twitter, Buzzfeed and WWE. Through a Facebook ad unit, people can visit LoveHasNoLabels.com and share their #WeAreAmerica photo, while Twitter launched a new custom Love Has No Labels emoji (available through August 4) for #WeAreAmerica or #LoveHasNoLabels. When the hashtags are used in a tweet, a custom emoji of diverse holding hands will appear.
The message of the video is: no matter your religion, color your hair or color of your skin We Are America. We’re all one and should celebrate being unique individuals.
Watch the entire video below (and see the redhead mention around 1:33):
Rock it like a Redhead!