1 Recommended Product To Prolong Red Locks and Prevent Fading

Want to brighten your natural auburn, chestnut and red tones without having to commit to a long-term relationship with hair dying? Want to make your not-so-natural red hues last in between colorings?*

Well, now you can fight the fade with plants (not chemicals) by using Aveda’s Madder Root Shampoo and Madder Root Conditioner.

Since 1978, Aveda has been committed to creating botanically based beauty products that are better for consumers and our planet. Aveda’s Madder Root Shampoo and Madder Root Conditioner naturally restores red tones and is as foolproof as shampooing and conditioning, because it is!

With a single use, the gentle yet effective organic ingredients of madder root and red clover not only cleanse and moisturize hair follicles but deposits color formulated for red/red toned hair that washes out with any regular shampoo. Both products are safe to use on all hair types daily or as little as once a week to give color just a kick.

Tips from a devoted user:

1. The longer the products (conditioner in particular as its more potent than shampoo) is left on hair before rinsing, the more vibrant your color will be. Just don’t exceed 5 minutes.
2. Want to turn up vibrancy a notch? Turn on your hair dryer to low heat as the conditioner is setting for 2-5 mins. 
3. If you currently color your hair these products can be used in between colorings to make your color really last.

*If you’re a redhead by-choice, speak with your colorist about using this product. Not recommended if you have or had bleach in your hair.