SHARK TANK APPROVED 
The Pantone Color Institute named Ultra Violet (PANTONE 18-3838) the color of the year for 2018. This gorgeous ‘redhead friendly’ purple hue comes from the melding of blue and red.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” states Laurie Pressman, Vice President of the Pantone Color Institute.
The color “communicates originality, ingenuity and visionary thinking,” Leatrice Eiseman, executive director of the Pantone Color Institute, shared with the New York Times. She goes on to say, “It’s also the most complex of all colors because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.” ”
“It’s truly a reflection of what’s needed in our world today,” Pressman says.
Credit: Pantone
With the holiday season almost in full swing, you can take your redhead look up a notch by adding more ultra violet to your wardrobe and makeup routine. Your red hair will thank you.
1. Sweaters:
There is nothing like wearing a violet comfy sweater with your red hair, especially one that represents your red hair. You really can’t go wrong with this look. You’ll turn heads everywhere you go.
2. Nails
We can’t wait to rock Ultra Violet on our nails this season. It’s a perfect shade that pairs well with almost all winter-ish colors. Try Wet n Wild Wild Shine Nail Color in ‘Who is Ultra Violet?’
3. Shadows
If you’re an eyeshadow lover then you’ve probably already experimented with the purple family and realized it’s a great option for redheads. Don’t be afraid if you’re new to this color. Try a little on your lids and you’ll never turn back.
We love Laura Mercier Lustre Eye Colour in African Violet, Nars Duo Eyeshadow in Brouse (Sable/Black Violet) and Edward Bess Expert Edit Eyeshadow Trio in Violet Obsession.
4. Lips
Oh, the lips! Purple on the lips is such an amazing thing, especially paired with a subtle makeup look and red hair. Feeling hesitant about this? Try the look at home first.
We love TOM FORD Lip Color in Love Crime, Buxom Cosmetics Big & Sexy Bold Gel Lipstick in Ultraviolet (Matte Bright Violet), ZuZu Luxe Lipstick in Ultra Violet and Smashbox Always On Matte Liquid Lipstick in Girl Gang.
5. Accessories
By now, you probably have concluded we’re obsessed with the color purple. It’s such a ‘redhead friendly’ that you can even incorporate it into your accessories – earrings, hats, purses and scarves.
Rock it like a Redhead!
