BOGO: BUY FINALLY GLOSSY 
We, Adrienne and Stephanie, are writing this special post because one of the greatest gifts in our life is the How to be a Redhead community — we truly wouldn’t be where we are today without your support! During the holiday season, we love to reflect on the past year, and we want to take a moment to express our gratitude and highlight the positive milestones we’ve achieved. We would also love to hear about the good things that have happened in your life, and encourage you to share your own highlights with us:
1. New shades of Finally Have Lashes® Enhancing Mascara
In 2023, we introduced the Finally Have Lashes® Enhancing Mascara in two of our best-selling shades, Perfectly Auburn and Perfectly Brown. In 2024, we expanded the collection with the addition of two new shades, Perfectly Plum and Perfectly Chestnut. We’re thrilled to continue growing our beauty line, and it has been incredibly rewarding to hear how our mascara has made a difference for so many redheads.
2. Shark Tank premiere
The highlight of our year, without a doubt, was our appearance on ABC’s Shark Tank. Our episode aired on February 16, and it has been an incredible blessing to us and the redhead community.
3. New Finally Bold® lipsticks
After years of development, we are thrilled to have finally launched the perfect redhead lipstick in 2024. With three timeless shades and a redhead-approved formula, this collection has quickly become a staple in our beauty line—and we’re excited for it to be a part of yours as well.
4. The How to be a Redhead podcast
In the latest season of the H2BAR Podcast, we’re featuring interviews with a diverse range of guests, including actors, comedians, models, athletes, and experts across various fields—and for the first time, we’re doing it all on video. The H2BAR Podcast launched on YouTube in 2024, and you can tune in to watch new episodes every Friday.
5. The H2BAR Brand Ambassador program
We love our redhead community, and we wanted to create a way for YOU to be more involved. We created the H2BAR Brand Ambassador Program where redheads can talk about the products they love and earn commission and free products while doing it. Interested in becoming a Brand Ambassador? Sign up today!
6. The Hamptons photoshoot
Redheads come in all shapes, shades, and sizes, and it was important for us to reflect that diversity. In June 2024, we had the privilege of working with a group of redhead models, each with their own unique look and story, to participate in a brand photoshoot. We hope this representation helps more redheads see themselves reflected in our content and we hope you enjoy this brand new HowtobeaRedhead.com showcasing all of their beautiful looks!
7. The H2BAR Membership
After years of sending out subscription beauty boxes via the Deluxe H2BAR Box that were filled with redhead-approved products, we’ve evolved! In October 2024, we announced the H2BAR Membership. Now you can get a curated box of H2BAR products you love + free merch items! And, H2BAR Members get tons of other perks like 10x the points, exclusive sales and promotions and so much more. Not an H2BAR Member? Sign up today!
8. New branding and new website
You may have noticed several exciting changes this year, and we wanted our visual identity to reflect that evolution. Our website has been redesigned, we’ve introduced new branding, and our packaging has been updated— with even more exciting updates on the horizon. We’re thrilled to keep our look fresh and hope you love the changes as much as we do.
9. New Finally Bright® Concealers
We couldn’t let the year slip away without giving you something exciting to look forward to in 2025! We announced our Finally Bright® Redhead Concealers are launching in early spring 2025. Want to be among the first to get one? Join the waitlist!
Rock it like a Redhead!
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