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Ultimate Red is a gentle, low sulfate shampoo. It moisturizes as it cleanses for soft, healthy hair. Contains Vibrant Color Complex, to keep red hair vibrant and to protect color from fading. Designed for natural, color-treated, or highlighted hair.
Ulta Ultimate Red Shampoo with Vibrant ColorComplex
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in 2015’s Best Color Depositing Shampoos for Redheads
