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Approximately 75% of women color-treat their hair.

The average cost to get your hair colored by a professionalist is $100.

Colorists advise women to get their roots touched up every 4-6 weeks.

You do not have to be a mathematician to crunch the numbers – it’s a whopping $1,200 investment! That’s equivalent to the cost of a cruise to Punta Cana! (If that’s your cup of tea).

World-renowned hair guru Rita Hazan who has created the signature looks of stars such as Jessica Simpson, Jennifer Lopez, Carmen Electra and many more has come out with a revolutionary quick fix to this sitch. Root Concealer in Red is an aerosol spray that temporarily conceals unsightly roots to lengthen the time in between colorings.

The pinpoint applicator makes use simple and accurate for even the slightest hint of your natural roots. It is conveniently fast drying, water and sweat resistant and will not stain clothes.

This root reviver is safe to use on all hair types as it does not contain parabens, sulfates, synthetic fragrances or dyes.

After being vigorously tested at Hazan’s 5th Avenue Salon in New York City, this product receives the root of all evil stamp of approval.