This is a new discovery and we absolutely love it! When you see the product, it is bright red. Some natural redheads might look at it and say, “This is too bright.” But, we promise you it isn’t. Simply shampoo with a normal sulfate-free shampoo. Then, use the oVertone Vibrant Red Conditioner from roots to the ends (–a nickle amount should work for most. A little goes a long way). It won’t dye your scalp and after you style, you will notice your hair looks more red, and more shiny too! This product is definitely one of our favorite finds in 2015.