“TWO REDHEADED SISTERS TURNED HAIR COLOR INTO A GROWING BUSINESS.” - Fast Company
“SISTERS WHO HAVE TURNED THEIR HAIR COLOR INTO A BOOMING BUSINESS.” – Daily Mail
How to be a Redhead was created by redheads for redheads.
Adrienne (left) and Stephanie (right) Vendetti are sisters, best friends, natural-born redheads and co-founders of How to be a Redhead. How to be a Redhead® is empowering every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it’s a lifestyle!
Adrienne and Stephanie are both natural redheads and have struggled to find beauty and fashion items that cater to young, trendy redheaded women. When Stephanie was a teenager, she went blonde to “fit in,” but soon realized that she feels and looks best with natural red locks. As young girls, they both had trouble finding “redhead friendly” products because most items caused their skin to irritate or break out. Many makeup consultants at department stores shied away when they would ask which mascara or blush matched their fair complexion. They took it upon themselves to test and try different types of products and love expressing their fun redhead personalities with fun pops of color in their wardrobe.
When they discovered mascara, they will never forget how beautiful they felt! The discovery of streak-free instant tan, products that beautified their frizzy hair, natural but fabulous bronzers, lotions that didn’t irritate their sensitive skin…was revolutionary. Over the years, Adrienne and Stephanie have learned to master all of the omplementary redhead techniques.
Since there was no place for Adrienne and Stephanie to turn to for advice, they created HowtobeaRedhead.com for redheads throughout the world to celebrate a redhead’s beauty, in both the fashion and beauty sector. All featured products on HowtobeaRedhead.com have been tested on a redhead for a minimum of 10 days and receive the “redhead friendly” stamp of approval. Adrienne and Stephanie hope redheads can finally take a sigh of relief knowing there is a [finally] a community that provides top beauty and fashion advice for redheads that can be trusted while also empowering them to live confident lives. The redhead sisters have coined the phrase “Rock it like a Redhead” as the tag line for their blog posts and social media photos to proclaim that it’s all about rockin’ your red hair with certainty and spunk.
Since HowtobeaRedhead.com’s launch, it has been recognized by the top beauty companies in the world and in 2012, Adrienne and Stephanie were L’Oreal Paris Brand Ambassadors. This powerhouse sister duo are also the Curators and Producers for Rock it like a Redhead Events. The events aim to bring together their loyal audience with brands that empower them to feel beautiful, inside and out. The Rock it like a Redhead TOUR will premiere in 2015.
Both Adrienne and Stephanie Vendetti have B.A.’s in Business from the University of Miami.